October is quickly coming to an end and in honor of this gorgeous, fall month I wanted to share my longing desire to visit Oktoberfest in my favorite European city – Munich, Germany. Although Oktoberfest is celebrated at the end of the month of September and early October, it is during a time when the leaves start falling, the weather cools and the sweaters and scarves come out.
Three years ago I visited the Bavarian city and immediately fell in love. The small town feel, dedicated locals, heavy beer drinkers and delicious food won me over. My first visit was three weeks away from Oktoberfest. I left bummed knowing that in just a few weeks the city would be prepared for one of the largest festivals in the world. However, this past spring I was fortunate to live abroad for three months, and during my travels I made a stop back in my favorite, small German town. Coincidentally, I happened to be visiting during Springfest – the spring version of Oktoberfest.
Springfest was a blast and I was overwhelmed by the large crowds, lederhosen outfits and the amount of liters of beer waitresses could hold in one hand – minimum of 10 at a time. While I was drinking and eating with friends I had made, I could not help but look around and wonder how this all gets put together. Some Bavarian locals explained to me that Springfest does not even compare in size to the fall festival – my jaw dropped.
I could not fathom the amount of time, energy, money and planning that gets put into these events. I read an article from Forbes.com about How to Do it Right and the craziness that goes into arranging this giant celebration. My experiences with event planning do not even scratch the surface in comparison to how much it takes to plan. Oktoberfest lasts for 16 days and provides more than just beer halls and food tents, but rides, games and more. Talk about too many cooks in the kitchen! Where do you even begin?
It would be amazing to work with a team to help plan an event such as Oktoberfest. Although it sounds like it would cause a major headache, I absolutely love organizing, delegating, making lists and putting together a successful event – no matter the size. Last year was the 200th anniversary of the famous fest so clearly they know what they are doing over there, if only I could be a fly on the wall to see how these experts get it done.
Check out this slide about Social Events on Social Media and Event Marketing. There are great tips and information on how social media can help improve your event – before, during and after.
There is not a day that goes by where at some moment something or someone inspires me. Whether it is an inspiration to have a better day, to get my homework done, to try something new or whatever it may be, we are all constantly surrounded by the opportunity to be motivated. However, I am not going to lie, the inspiration is not always obvious.
In a recent blog post from the Event Manager Blog, it touched on this topic quite a bit – specific for “event marketing inspiration”. As soon as I began reading the article I found myself nodding my head in complete agreement on the feel of having no creativity come to mind when trying to market an event. That brain fart, tip of your tongue feeling where you just can’t seem to find the ideas you need to get the ball rolling. Unfortunately, this is an issue when you have a big event coming up that you need to promote.
When I find myself in these situations, I bombard my brain with horrible, tacky ideas that I just can’t seem to get rid of. Luckily, my favorite blog provided a list of “10 Resources for Event Marketing Inspiration”. The suggestion that really caught my eye was #2 Flyers and Invites Collections. The area where I lack the creativity is always in design – flyers, brochures, logos, invitations, etc. Flyer Inspiration provides the desgin that you need to get these flyers out! There is no time to waste before an event, the publicizing needs to happen, asap. What would we do without graphic designers?
If you are stuck without inspiration, don’t fret. There are options out there for us, to take the weight of our shoulders. Don’t be afraid to research and find resources to help give you that boost you need.
I have decided to share with you my most recent inspiration. It is not related to event marketing, however I wanted to share it because I love knowing what inspires other people in their day-to-day lives. The song is titled “Carey” by Joni Mitchell – my mom’s favorite artist. Her lyrics are unique and graceful.
Traveling is extremely important, in my opinion at least. Growing up, my family would take at least one trip every summer to a destination we had never visited before. When I was younger I did not see the significance in seeing other parts of the country and other nations; however, now that I am a bit older and wiser (I like to think), I am appreciative and forever grateful for the opportunities my parents have provided me.
Today, I read a blog post from culpwrit, a public relations blog, about “Tips for Those Pursuing an International Career” and I want to share it because Mark Bain’s simply-put explanation on how great of an experience it is/would be to travel for a career is exactly what I would imagine working abroad would be like. To be able to work for an American company, but in other parts of the world would be a dream come true – Disney would be my preference.
Bain explained, Arguably, I’ve learned more through these experiences than I did in college, because residing abroad permits deep immersion into different cultures and systems – experience you can’t duplicate in the cocoon of a four-star hotel, with all its comforts from home.”
This past spring term, I was fortunate to study abroad in London, England. Although London is an English speaking country, its culture has significant differences from the United States and I learned much more than I expected. I could not be happier with my decision to study abroad in the United Kingdom because it gave me a better understanding of how the UK functions -monarchy, kissing on the cheek, tea time, riding the “tube”, etc.
From my experiences as a traveler, I have absorbed new and unique characteristics about certain places and learned more about different cultures, people and perspectives from different parts of the world. Traveling to another country – whether for business, school or pleasure – is an adventure that is unexplainable until you have experienced it yourself. I agree with Bain’s comment about how the things you learn through traveling, you cannot be taught in college. Going out to places and seeing sites, communicating with the people, eating the food, etc will teach your more about a country or region than any professor or textbook can explain.
Hopefully, sometime in the future, I can work abroad and continue learning about the world. Once I started to value traveling, I became addicted. I cannot get enough of it and I look forward to my next destination; Until then I will suffer from the travel bug.